Netflix

Bioscope Design Studio × Netix

When Netix Inc. brought The Queen's Gambit to the streets of Mumbai, Bioscope Design Studio™ was handed the creative reins to design the ocial Indian billboard poster. Rooted in deep visual research into the show's mid-century palette, Beth Harmon's world and the demands of large-format environmental design, every detail was thoughtfully crafted to command the Mumbai skyline and turn a streaming moment into a street-level cultural statement.