


ELLO HOTELS
Bioscope Design Studio™ × Ello Hotels - Where every stays beign with hELLO
Bioscope Design Studio™ developed the Ello Hotels brand identity by exploring close to 25 logo concepts before arriving at the nal mark. The chosen wordmark is constructed on the Golden Ratio, bringing natural visual harmony to the letterforms E, L, L, O. The identity spans every brand touchpoint, from hotel key cards and signage to toiletries, forming a cohesive visual system rooted in warmth, understated luxury, and the art of genuine welcome.










“AtElloHotels,everyexperiencebeginswithasinglewordthatcarriesthewarmthofathousandwelcomes.Becausethemostmemorablejourneysdonotjustbeginwithadestination,theybeginwithahELLO”


